Evolution of Social Media and Its 2020 Trends

Social media has made it easier for most of us to share our creatives, be it in blogs, so that others can read, comment their positive thoughts and critic our thoughts and give us a chance to find new angles to approach our articles. As many brands find their way to the social platforms, employ […]

Why Brands Need Perfect Social Media Customer Service

Perfect Social Media Customer Service

Social media has become the instant feedback platform for brands to converse, engage and chat with their customers. As Anne Kedi Siade puts it during the #AfricaTweetChat sessions on Twitter, “Nowadays, social media is often the first place of interaction between a brand and its customers. You never get a second chance to make a […]

Key Tactics to Increase Facebook Marketing Posts’ Affinity and Weight

Key Tactics to Increase Facebook Marketing Posts' Affinity and Weight

Facebook marketing has far much been ranked as the best social media platform to sell goods and services due to the fact that we have the highest number of users visiting the platform on daily basis. The highest age bracket using Facebook is between 25 and 34 who offer a vast market to products and […]

How to Deliver the Best Marketing via Digital Platforms

How to Deliver the Best Marketing via Digital Platforms

A number of businesses and companies lately have considered digital marketing as the best way to use for their products and services to be known of their existence, branding and the knowledge of current prices. For instance, a number of youths in Kenya are on these digital platforms for different reasons with thousands signing up […]

Choosing the Right Influencers for your Brand Advocacy

Influencer marketing is the trend that will evolve more and continue to be the best choice for social media brand advocacy. Over the years, social media users have grown on each platform. According to Digital 2020 Global digital overview published on the 30th January 2020, more than 4.5 billion people are using the internet at […]

Twitter Chat Benefits to Content Marketers

Twitter Chat Benefits to Content Marketers

Chats are meant to table issues following either the challenges people are facing or the happenings in the society. Businesses are also looking forward to following chats that involve different trends in the economy. Influencers, content marketers and other twitter users are advised to be involved in chats so that they can learn one or […]

8 Best Ways to Improve on Your Tweet Performance

Twitter has become well known of its presence as the best platform to share your thoughts, news and engage with others in 280 characters in each post you publish. For instance, a number of people daily and companies will run a hashtag on the product or service to be advertised. This has become a major […]

Business need conversions; not preaching

It has come to the attention of a number of business companies and industries that marketing and advertising is different from the way people talk about it; more so digital marketing. You can preach about tips day and night but if you cannot give the conversions, it is all nothing but a waste of time. […]

10 Best Ways to Tweet for Your Product or Service

At times we wonder how we can reach a number of people in a single tweet. Well, here are some of the best ways to come up with awesome tweets that can be of influence to the target audience of your product or service. 1. Own the product or service. You can start with a […]

11 Facts about Facebook Marketing and their benefits


Facebook is one of the hugest platforms with over 2.6 billion users by August 2020 globally. I remember when I joined social media my first platform I landed was Facebook. No one directed me on its streets. Facebook is easy to go about when you join. To start off your socializing is all about sending […]