11 Smart Tips to Use for Personal Branding on Social Media

11 Smart Tips to Use for Personal Branding on Social Media

Personal branding can be a great way to grow your business, but it can also help you find work. Whether you’re looking for a new job or just want to make sure that people know about your skills and talents, learning how to brand yourself on social media is a great way to let people […]

13 Social Media Marketing Tips for Beginners in 2022

Social media marketing tips for beginners

Social media marketing is one of the most effective ways to get your business seen by new customers. It’s also one of the most challenging, because it takes time and effort to build a successful social media channel. It can be a tough business to break into. You need to have a good understanding of […]

How To Get Your Next Social Media Job

How to get your next social media job

In this digital era where companies and people are trying to create value out of the free social media platforms which have now become too noisy is a task. Standing from the crowd and being able to be noticed to qualify for your next social media job needs you to not only be consistent in […]

7 Proven Social Media Marketing Tips For Small Businesses

7 Proven Social Media Marketing Tips For Small Businesses

Social media marketing is now a ‘must do.’ The pandemic has shifted most business to the digital space and now most brands are connecting, engaging and selling through social media platforms. Twitter, Instagram, Facebook, LinkedIn, YouTube just to mention a few have provided a fair ground for small businesses to market their products and services. […]

Michael Page Africa: Hiring Digital Marketing Talent in Africa

Hiring Digital Marketing Talent in Africa

Digital marketing keeps disrupting business industries day by day. Most brands were not ready for the intense digital changes they had to adapt to in 2020. Michael Page Africa has been in the fore front to help brands in hiring digital marketing talent in Africa and beyond. They also offer career and employer advice for […]

Video Marketing as a Major 2020 Trend

Video Marketing as a Major 2020 trend

2020 has been a showdown to most brands as most brand operations were affected by Covid19 pandemic. It was a year to test disruptive adaptability of brands on the digital platforms ranging from presence to using video marketing as a major trend in 2020 in their content creation and distribution. Social media users are now […]

Importance of Positive Brand Image on Social Media

Importance of Positive Brand Image on Social Media

Brand image is the perception or impression your brand gives to its audience or potential customers. It is usually created over a period of time using all marketing efforts and platforms available such as social media, websites, television and other channels. Every entrepreneur aspires to build a positive brand image because they understand its importance […]

How to Build Brand Authenticity on Social Media

Authentic Social Media Branfd

Most social media users find it hard to describe authenticity and how to create an authentic brand on the platforms they are on. With the presence of so many applications and options to help us build a brand without a face or with a fake face, it can be hard for audiences to single out […]

Evolution of Social Media and Its 2020 Trends

Social media has made it easier for most of us to share our creatives, be it in blogs, so that others can read, comment their positive thoughts and critic our thoughts and give us a chance to find new angles to approach our articles. As many brands find their way to the social platforms, employ […]

Why Brands Need Perfect Social Media Customer Service

Perfect Social Media Customer Service

Social media has become the instant feedback platform for brands to converse, engage and chat with their customers. As Anne Kedi Siade puts it during the #AfricaTweetChat sessions on Twitter, “Nowadays, social media is often the first place of interaction between a brand and its customers. You never get a second chance to make a […]