How To Get Your Next Social Media Job

How to get your next social media job

In this digital era where companies and people are trying to create value out of the free social media platforms which have now become too noisy is a task. Standing from the crowd and being able to be noticed to qualify for your next social media job needs you to not only be consistent in […]

7 Proven Social Media Marketing Tips For Small Businesses

7 Proven Social Media Marketing Tips For Small Businesses

Social media marketing is now a ‘must do.’ The pandemic has shifted most business to the digital space and now most brands are connecting, engaging and selling through social media platforms. Twitter, Instagram, Facebook, LinkedIn, YouTube just to mention a few have provided a fair ground for small businesses to market their products and services. […]

Michael Page Africa: Hiring Digital Marketing Talent in Africa

Hiring Digital Marketing Talent in Africa

Digital marketing keeps disrupting business industries day by day. Most brands were not ready for the intense digital changes they had to adapt to in 2020. Michael Page Africa has been in the fore front to help brands in hiring digital marketing talent in Africa and beyond. They also offer career and employer advice for […]

Video Marketing as a Major 2020 Trend

Video Marketing as a Major 2020 trend

2020 has been a showdown to most brands as most brand operations were affected by Covid19 pandemic. It was a year to test disruptive adaptability of brands on the digital platforms ranging from presence to using video marketing as a major trend in 2020 in their content creation and distribution. Social media users are now […]

Importance of Positive Brand Image on Social Media

Importance of Positive Brand Image on Social Media

Brand image is the perception or impression your brand gives to its audience or potential customers. It is usually created over a period of time using all marketing efforts and platforms available such as social media, websites, television and other channels. Every entrepreneur aspires to build a positive brand image because they understand its importance […]

How to Build Brand Authenticity on Social Media

Authentic Social Media Branfd

Most social media users find it hard to describe authenticity and how to create an authentic brand on the platforms they are on. With the presence of so many applications and options to help us build a brand without a face or with a fake face, it can be hard for audiences to single out […]

Evolution of Social Media and Its 2020 Trends

Social media has made it easier for most of us to share our creatives, be it in blogs, so that others can read, comment their positive thoughts and critic our thoughts and give us a chance to find new angles to approach our articles. As many brands find their way to the social platforms, employ […]

Why Brands Need Perfect Social Media Customer Service

Perfect Social Media Customer Service

Social media has become the instant feedback platform for brands to converse, engage and chat with their customers. As Anne Kedi Siade puts it during the #AfricaTweetChat sessions on Twitter, “Nowadays, social media is often the first place of interaction between a brand and its customers. You never get a second chance to make a […]

Key Tactics to Increase Facebook Marketing Posts’ Affinity and Weight

Key Tactics to Increase Facebook Marketing Posts' Affinity and Weight

Facebook marketing has far much been ranked as the best social media platform to sell goods and services due to the fact that we have the highest number of users visiting the platform on daily basis. The highest age bracket using Facebook is between 25 and 34 who offer a vast market to products and […]

How to Deliver the Best Marketing via Digital Platforms

How to Deliver the Best Marketing via Digital Platforms

A number of businesses and companies lately have considered digital marketing as the best way to use for their products and services to be known of their existence, branding and the knowledge of current prices. For instance, a number of youths in Kenya are on these digital platforms for different reasons with thousands signing up […]