Janet Machuka, Author at Janet Machuka

3 Types of digital influencers businesses need

Digital has become the new face of marketing and advertising in this era. A number of businesses are struggling to move to the digital platforms. It can be because most might lose their jobs due to digital illiteracy or the company will have to spend to buy new structures to fit the new workplace the […]

11 Facts about Facebook Marketing and their benefits

Facebook is one of the hugest platforms with over 2.6 billion users by August 2020 globally. I remember when I joined social media my first platform I landed was Facebook. No one directed me on its streets. Facebook is easy to go about when you join. To start off your socializing is all about sending […]

7 Characteristics to focus on in personal branding

Personal branding is the manner in which an individual, organization or a group of people can use their career, skills and talents, services as a way of building uniqueness and distinction from other people. What is your degree of excellence on what you do have as a talent and own as skills? Can people tell […]

10 Ways you can double your Twitter Engagement

Twitter’s true value is in its engagement. Unless people are engaging with you on Twitter, you are wasting your time. For some time now, many twitter users have been up to gaining more and morefollowers. But, does having the highest number of followers make you the mostinfluential? I want to change the thoughts of many […]

10 ways you can manage criticism as a brand on social media

The keyboard era has really helped a number of people in the world; journalists, entrepreneurs, students among others. For instance, most users of social media want to be heard in one way or the other through what they post. Being a powerful tool for brands of all types, social media helps them connect, engage, and […]

#AfricaTweetChat: SEO for Content Marketing

We want our businesses to grow and be ranked top on the Search engines such as Google, Yahoo etc but we give less time to the Search Engine Optimisation (SEO) and Keyword Optimisation. There’s a need to hire a SEO expert to improve your website content so that it can be more visible. For instance, you […]

4 Activities to Getting the Best out of your Twitter Posts

Twitter has now been ranked one of the best social media platforms in marketing or rather shaping opinions on different topics. It can be used for different activities. But for the digital marketers, reaching a larger audience, creating conversations and getting feedback about the specific products and services they market is their main aim. For […]