76.1% of Kenya’s Women Creatives Have Considered Leaving: Behind The Scenes Project
The creative economy is one of the spaces where Kenya’s young people can turn talent, culture, ideas and identity into livelihoods. The Behind The Scenes research reminds us that opening that economy to women requires more than encouraging them to participate. We also have to pay attention to the conditions under which they participate.
Because what does it mean when 93.1% want a long-term creative career, but 76.1% have considered leaving because of gender barriers? To me, it means the ambition is already there. The talent is already there. The creativity is already there. The desire to stay is already there. What needs to catch up are the systems.
Building a Digital Brand That Thrives, Even When You’re Resting
For a long time, building a digital brand meant showing up consistently. From posting, engaging, attending events, speaking, networking, creating content to keeping the algorithm happy. Over time, I have realised there is another level to building a digital brand. It is building a brand that continues to create value even when you are not […]
7 Proven Social Media Marketing Tips For Small Businesses
Social media marketing is now a ‘must do.’ The pandemic has shifted most businesses to the digital space and now most brands are connecting, engaging and selling through social media platforms. Twitter, Instagram, Facebook, LinkedIn, YouTube just to mention a few have provided a fair ground for small businesses to market their products and services. […]
37 Ways to Maximize Marketing Goals on Pinterest in 2023
Marketing has evolved greatly over the years, and social media platforms have become a key part of any successful marketing strategy. Among these platforms, Pinterest has emerged as a powerful tool for businesses looking to connect with their target audience and achieve their marketing goals. With over 450 million monthly active users and 14 minutes […]
5 Smart Tips to Knock-out Competition in Content Marketing
Content Marketing has become a very challenging industry today. Every day 75 million posts are published, and 30,000 hours of videos are uploaded on YouTube every hour. Clearly, there is so much content being produced every day. And it’s very hard to stand out. Yet again the only way to be successful in content marketing […]
Video Marketing as a Major 2020 Trend
2020 has been a showdown to most brands as most brand operations were affected by Covid19 pandemic. It was a year to test disruptive adaptability of brands on the digital platforms ranging from presence to using video marketing as a major trend in 2020 in their content creation and distribution. Social media users are now […]
Brand Storytelling in the Middle of Covid19
For quite a long time brands have been utilizing storytelling in creating relationships with their customers and audience. This is achieved by creating narratives that are used to connect with the customers. Stories tend to immerse customers and the audience at large be glued or listen more about the brand. Brand stories also help in […]
Twitter Chat Benefits to Content Marketers
Chats are meant to table issues following either the challenges people are facing or the happenings in the society. Businesses are also looking forward to following chats that involve different trends in the economy. Influencers, content marketers and other twitter users are advised to be involved in chats so that they can learn one or […]
Ideas to Develop Facebook Content Marketing Strategy
If you just realized a good campaign plan on content is important- congratulations! While it is tempting to celebrate that, there’s a lot to look into as you approach the real marketing campaign. You cannot just post it the way you want because at the end of the day you want conversions that will translate […]
Key Fatal Content Marketing Mistakes on Digital Platforms and Smart Solutions
As more businesses invest on digital platforms, content has been greatly identified as KING. Without content, a content marketer would not be able to effectively communicate to his or her target audience. Content being the key message carrier can be in text, image, video or audio depending on the choice of business. Content marketing focuses […]