Digital Branding

15 Key important facts how great content can boost your brand

Content is the sole of any brand identity, image, reputation and growth either online or offline. A good brand has great content that attracts, excites, informs, educates and converts to give a higher return on investment

Branding yourself
is as easy as you may think. But that works if only your content is relatable
and of importance to your target audience. I remember joining Facebook as my
first platform to interact with people I cannot meet face to face easily. I
would post my poetry that in most cases was relevant to my followers.

Similarly, my twitter engagement has grown in the 2 years
(2016-2017) I have been interacting on the platform because of content. My
brand is towards corporate brands that want their content to be monitored and
crafted to satisfy their customers.

Well, NealSchaffer
would not have been one of the best trainers for businesses and influencers
if he had not branded himself towards that niche.

Content is the
king, so it rules. To grow a brand and make it distinct among the many brands
in the economic world is determined by content. Over the years I have been
using social media to grow my brand, content has been my key contributor to its
existence. Here are a number of ways in which content can boost your brand.

1. High conversion rate

Conversion
is simply the act of converting a customer who searches your site or brand to a
paying customer. For instance, if you are a digital trainer and a company wants
your services, there is a language you will have to use so that the company can
spend on you.

Content
plays an important part in converting a customer into a buying customer. Content
is like the heart of marketing without which you cannot make your first move. The
moment your brand creates compelling content to your customers, your work is
half done. To complete it, understand how and where you will have to use it.

By using
it correctly for the target audience can draw in customers who will buy your
products and services hence conversion.

2. More website referral links

Is your content
worth to refer someone to have a look of what you share? Does your content educate,
entertain and inform to an extent that I will refer my colleagues in the same
industry to view it?

I love referring a
number of my friends who want to study digital marketing to Shaw Academy, Content Marketing Institute
and Neal Schaffer; just to
mention a few.

3. Easy brand remembrance

Unique and quality
content shared from time to time on your blogs and social media pages can make
people want to refer your brand to other people. Brand recall can be achieved through
content personalization.

Personalized content helps consumers
remember a brand. Additionally, it encourages them to engage more personally
with the brand at hand thus introducing a positive feedback loop that benefits
both the customer and the company. According to International Business Machine Corperation (IBM), 56% of marketers believe
that personalized content promotes higher engagement rates.

4. More fans of your brand

People
will engage with a brand that creates content that captures their attention.
Content that attracts new fans to your brand can easily convince them to follow
you or even turn on your notifications. When you focus on niche content you
will attract a certain type of audience to your brand. It is advisable to share
content that gets you followers of your target audience; followers that act upon
command of your content needs.

5. Increased connectivity through social media
following

The more
fans you get, the more people will connect with your brand. This connectivity
can alternatively boost your influence. Your brand might end up shaping and
influencing opinions and behaviours of your audience in return. This is good
for digital marketing.

6. Increased brand visibility and awareness

A number
have heard of Amazon or Netflix. Why do you think most trust such brands?
Simple, they have content that cuts across all ages and meets the desires of
their target audience. In most cases, when one downloads movies from Netflix,
they are branded its logo. Just imagine if twenty people who have never
interacted with Netflix movies were watching it in a single room; that means
twenty people have known about it.

Janet Machuka as a brand has grown due to the content shared. In most cases, I get a
number of requests to train someone or guide him or her on how to go about
blogging and digital marketing. For instance, I have fans of janetmachuka.com who share my
content thus giving a new audience. This in return increases brand visibility.

7. Great conversations and leads

Why do
people interact with your posts on your social media pages? Why will one share
your articles from your blog and social media pages?

The way you
craft your content will either lead to your audience clicking, sharing,
commenting or showing an interest to purchase and use your products and
services. Personal conversations with your target audience can grow the trust
of your brand.

A brand
that focuses on conversations has good engagement level. With time, trust is
built between the brand and its target audience leaning to conversions.

8. Higher organic search engine ranking

Great
content boosts your Google, Yahoo, Bling among other search engines’ organic
ranking. You may have realized that there are some sites that appear top in the
search engines upon searching using keywords.

Blogs with
content that has keywords ‘bait’ is excellent to pop up top in the search
engines.

9. Authenticity and relevance

Since I
joined twitter, my drive has been content. Content authenticity and relevance
to my target audience has encouraged new fans to engage and interact with my
brand.

When you
feed your audience the kind of content they are hungry for, they will
definitely recommend you as a relevant source of information. Some will end up
turning on your notifications hence your brand will be respected and ordained
as relevant and authentic.

10. Good ROI

A good Return on Investment (ROI) is achieved through content that
meets its target. Companies spend on content marketing strategies, advertising
and marketing for their brands. What they plough back as returns on what they
invested is determined by content.

11. Boost brand identity, image and reputation

Brand identity
is simply how a brand’s logo, colour, profile and values are articulated. How a
brand uses content to boost its branding and how people look at it in terms of
image will automatically affect its reputation.

How
content is used to communicate to the target audience – personalized with the
brand image, identity and reputation being in context, can grow an audience and
trust of a brand.

12. Increased Web traffic

Boring content sucks. People get attracted to content that
informs, educates, entertains and is of human interest. Content that is too
‘salesy’ puts off your readers. Awesome content increases a number of clicks to
your website, increasing traffic hence boosting your brand to be reached by
many people.

For instance, if you see such an article headline, will you click?

13. Competitive advantage

There’s a lot of competition from brands both on the online and
offline space. What differentiates brands that are competing for the same target
audience is content. Zuku and Startimes are digital service providers. What
makes an audience lean towards the other is the manner in which they brand
their content.

14. Increased and Optimized search

As earlier noted, well predictable keywords that people use to
search content on search engines can drive your target audience to your blog or
website. When the content meets all the qualities of the search engine
optimization, there is a possibility of your brand getting a higher search
engine ranking.

15. Niche content branding

Niche content creates more value in the minds of anyone who
engages with your brand. Content niche branding is a focused way of sharing
specific content of expertise that leads to pure specialization hence
identifying your brand distinctively from the rest.

If you know whom to aim at and you maintain consistency in your
content sharing, you can build a great niche brand.

Wrapping up

Content
can be in various formats. It can be videos, text, GIFs, animations audio among
others. All these formats with creativity in it can bring out great content
that not only attracts, entertains, educates and informs but also can boost the
brand operations positively with great conversions.

Take the
chance, grow your brand!

 

Read more insights from…

55 Proven Ways Content Marketing can Benefit YourBusiness – Content Marketing Facts 

How to Make Your Content Rock and IncreaseConversion Rate?

 

 

 

 

 

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