You bought a smartphone, stumbled across a computer or rather a laptop and you were in readily available internet. Well, the next thing was you to gain a huge following on your social media that to some reasons you may not understand your purpose with them, right?
Maybe, it was for your popularity, maybe you offer services or rather you want to be
among the company products and services influencer. Well, that aside, what does
it take to be influential on social media?
Here are some key details on what it takes to choose a smart influencer.
1. Target Audience
Every company depending on the kind of products and services they offer have identified their target audience and readily available audience way before they even start rolling out the company operation.
You cannot choose a male influencer to promote sanitary towels. How now? That is simply losing objectivity, credibility and confusing the targeted audience. This can cause really good chaos that might be very hard for you to handle.
2. Content Creativity, quality and quantity
A good influencer is creative with the content. Creative posts attract, interact and always trigger feedback from the targeted audience. As much as the influencer can be creative, what is the quality of the content? Is it relevant to the targeted audience? Additionally, is the information given quantified and be understood?
An influencer marketer must have a powerful mind in creating artistic, quality and quantity content that can accrue feedback and sales.
3. The engagement and feedback rate
It is not all about the following but the overwhelming feedback you can get from your following. How far and wide can the influencer engage with the target audience? Does she respond to people promptly? How is the interactivity between the targeted audience and the influencer marketer?
A good influencer does not just post but also tries to engage the product and service with the targeted audience. This can be through using key questions to the clients, mentioning targeted individuals in the posts among other tactics. Additionally, answer questions hence the need of fully understanding the product and service.
Again, having a huge number of following does not mean people will definitely listen and read to whatever you post on your digital platforms. What matters is the engagement between you and them?
4. Product and service unity
In order to be on point with the selection of an influencer marketer, she must relate well with the brand at hand. You cannot choose a well-known online brand known for weaves to be your product influencer, for instance your salon offering only natural hair care services.
Do not pick trendiest influencers of all time to be promoting your products and services if they don’t relate to your target audience. Choose those who can actually make use of the products or service in order to maintain credibility. Not all influencers are fit to promote any brand. Different influencers package themselves differently.
5. Platform relevance
We have different social media platforms. Not all influencer marketers are good in all platforms. Some are good in Twitter and not Instagram, some might be good in LinkedIn and not Twitter and so on.
Where do you want to market your products and services mainly? Choose an influencer that best works for your choice of platform you would like her to promote. Furthermore, the influencer must have a good command and authority in the very platform your promotion.
6. Beyond the platforms
How does the individual operate off internet? Can she own the product and talk about it offline? Can she promote it both online and offline? Influential marketers are way far more credible to be promoting your company when they own the very product or service under promotion.
They talk about the product beyond social media.
As per above, it is not easy to choose a relevant influencer marketer not unless you look into some unique qualities and quantities that can easily create unite, bring about credibility and reach the targeted market. Choose an influencer who has passion in the line of promotion.