76.1% of Kenya’s Women Creatives Have Considered Leaving: Behind The Scenes Project
The creative economy is one of the spaces where Kenya’s young people can turn talent, culture, ideas and identity into livelihoods. The Behind The Scenes research reminds us that opening that economy to women requires more than encouraging them to participate. We also have to pay attention to the conditions under which they participate.
Because what does it mean when 93.1% want a long-term creative career, but 76.1% have considered leaving because of gender barriers? To me, it means the ambition is already there. The talent is already there. The creativity is already there. The desire to stay is already there. What needs to catch up are the systems.
Before You Create a Rate Card, Understand How People Value You
Your rate card shouldn’t start with numbers. It should start with perception. Imagine if, whenever a client sits across from you in a negotiation, their first silent calculation isn’t your rate but their impression of you. Most of us believe the clients are evaluating our invoice and portfolio. In reality, they are deciding what you […]
“Husband to Janet Machuka?” — Rethinking How We Cover Women in Leadership: Media and Communication
Imagine if every time a male leader was featured in a news piece, he was introduced as “Frank Mwaura, husband to Janet Machuka.” Sit with that for a second. It sounds odd. Almost diminishing. Like we have taken a full, accomplished individual and reduced him to a supporting character in someone else’s story. Yet this […]
Is AI a Bubble? The Right Conversations Kenya Needs
Last weekend, I attended a community meetup hosted by ATC Digital Academy under Janet Machuka and the Data Analytics Kenya under Bern Njathi as the president and Mutanu Malinda as the vice president, at Bao Box, Nairobi. Like many technology meetups, I expected conversations around innovation, demonstrations of new AI tools, and predictions. Those conversations […]
Masterclass: Communicating Your Brand Value With Clarity
I had a masterclass at the Nairobi Startup Summit 2026 on communicating your brand value with clarity to be understood. I loved every bit of it. I thought I will just do my keynote speech, my masterclass later then go home but l ended up staying late because questions kept coming. Did I mention that […]
Building a Digital Brand That Thrives, Even When You’re Resting
For a long time, building a digital brand meant showing up consistently. From posting, engaging, attending events, speaking, networking, creating content to keeping the algorithm happy. Over time, I have realised there is another level to building a digital brand. It is building a brand that continues to create value even when you are not […]
How to build engagement on social media platforms
When you engage people, you include them in what you are doing. Moreover, engagements with your audience can get build up fruitful conversations that can give you a chance to exchange ideas. First and foremost, engagement on social media will spark questions such as how can you make your audience respond, how can you make […]
How To Get Your Next Social Media Job
In this digital era where companies and people are trying to create value out of the free social media platforms which have now become too noisy is a task. Standing from the crowd and being able to be noticed to qualify for your next social media job needs you to not only be consistent in […]
How to Build Brand Authenticity on Social Media
Most social media users find it hard to describe authenticity and how to create an authentic brand on the platforms they are on. With the presence of so many applications and options to help us build a brand without a face or with a fake face, it can be hard for audiences to single out […]
Why Brands Need Perfect Social Media Customer Service
Social media has become the instant feedback platform for brands to converse, engage and chat with their customers. As Anne Kedi Siade puts it during the #AfricaTweetChat sessions on Twitter, “Nowadays, social media is often the first place of interaction between a brand and its customers. You never get a second chance to make a […]