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Entrepreneurial Guide to Build a Sustainable Digital Brand for Business

With the rise in technology usage in the world, brands and organizations ought to adapt to the changes in marketing and how business will be handled. A number of people are securing themselves with the digital gadgets that will enable them connect with their audience on the digital space. This does not leave businesses behind.

As much as the social media platforms originally started to create space for people to connect and share their social lives across the world hence creating an illusion that the world is a small village, the business usage has quickly grown as brands and marketers resolve to use the platforms to connect with their customers.

This has boosted business since the audience can easily such for the products and services as they go about socializing with their connections.

For brands to grow their digital platforms relevant to business, they will have to focus on some practices that will build their power in their line of engagement.  There are a number of tips I have been using to grow my brand, Janet Machuka, to where it is. It is not an overnight thing.

The likes of Amazon, Jumia, StarTimes, Neal Schaffer, Neil Patel, just to mention a few, focused on some practices in order to be the brands that are looked up to on the digital space.

Here are some of the best ways in which you can start building your digital brand an as entrepreneur to growth to be the best in business one.

How unique is your product or service?

It is quite hard to build a brand that behaves the same way as one that is already in the market. You will be required to single out the best and unique things about your product or service. What makes your brand different? How unique is the product or service you are building to your target audience? Why should brand positioning should be important?

Does your brand create a deep connection with the audience? Do your products and services educate, inform and fulfill the needs of the people and satisfy the gap in the market?

Great Content that inspires and motivates

What you share will either keep your audience glued to your platforms or take off. Why should your content be of quality and not just quantity? Sometimes we overthink what we share out to our audience. According Danielle Grant of Mind Society in Canada, she says your audience will engage with you if your content resonates and provides value. One has to be aware of the little wins showing you the way to go.

How can you know that your content is great?

Most entrepreneurs ignore to check their analytics in accordance to the platform they are using. For twitter use www.analytics.twitter.com, Facebook- Facebook Page Insights, Website/blog- Google Analytics or Kissmetrics and others.

Analytics allow you to understand which content your audience consumes the most. With this, you can come up with content in line with what they consume more satisfying and give them a reason to why they will choose to turn on your notification on keep checking your new content now and then.

A good  brand tells stories to its audience. Include storytelling when talking about your products and services. This will allow you to create diverse types of content from entertaining, educational, informing and those with questions that engage the audience. Storytelling makes your  target audience concentrate.


Build a brand strategy

Before you set off to build your brand, identify your goals and purpose. Your brand strategy will help you know the step by step guide to build a brand that has a vision to growth and be able to fulfill its purpose.

To win your brand strategy, you have to define your brand, determine the objectives, know your target audience and the competing brands in the same line of business and your packaging. Packaging comes with the company culture that you build when laying the foundation of the digital brand.

A brand strategy is important when executing the online marketing campaigns on your digital spaces. For instance, you will be able to make out the online marketing tools that will help you go about your content marketing, email marketing, Search Engine Optimization (SEO) and Keyword Optimization, digital analytics and social media marketing strategies.


At times you will be compelled to include promotions in your brand executions. These can be in varied ways. For instance, you can do Facebook ads, Twitter ads, Instagram ads and Google ads promotions. This can increase your audience coverage and engagements from targeted audience and the users of the platforms.

Influencer marketing is also a good promotional strategy. Influencers will help your brand reach more audience in their platforms and blogs if they have any. Ultimately, your brand can gain followers and create familiarity to its target audience.

During promotional, do not focus on selling directly but indirectly by demonstrating and educating the audience about the products and services that relate to the brand.

Brands such as Cocacola, Airtel and StarTimes have used influencer for quite some time. They boost the brands reach and promote its relevance to the age target by using the age group that is always online ready to consume such content.

Other sure bet ways you can promote your brand are like:

1. Share your web content on your platforms. You cannot write and wait for the blog posts to share themselves. Your effort is needed.

2. Engage with your audience who ask questions and reply to your shared content.

3. Ask or request experts, friends and family to share your blog posts and website links to their platforms.

4. Create some graphical posters with some words on it about your brand to educate and inspire your audience. Ensure that you add your name or brand logo.

5. Create an email database for sharing newsletters about your product and services.


You cannot build a brand overnight. Digital platforms such as the social media ones: Facebook, Twitter, Instagram, were created for social reasons not for business. Business just found its way there once brands realized most people are on the digital platforms.

Brands that win on these platforms are those that are able to build thriving relationships with their target audience. To make this work, consistency must be employed. Sharing about the brand should not be a few days activity.

Develop a schedule on when you share in order to create a routine in the minds of your audience. This will eventually turn your audience to customers.
Moreover, make your content diverse as you share consistently.

Do not bore your audience with the same content now and then.


Develop a listening ear

Do not post and walk away like the way we flash our toilets after the work is done. Develop a behavior of following what your audience says about what you post. Engage with them at a personal level to make them feel part of you. This can generate genuine feedback from the about your products and services.

Additionally, customers endorse brands that have a listening ear. If your packaging of the products is not fit for them and they recommend for change and as an entrepreneur you take action, they will become your business messengers. This can build you and audience organically.

Remember, a digital brand that does not interact with its audience can find it hard to grow. Your audience is your

Measure your growth

Nothing motivates like knowing where you are. Checking your analytics will help you know if your brand is growing on not. This enables an entrepreneur change the strategies that are being used if they are not giving results. Not all strategies that work for other brands will work for you.

Analytics helps an entrepreneur understand and analyse the audience and plan the way forward. Weaknesses can be rectified and strengths be doubled. Kinematrics and Google Analytics, Facebook Insights and Twitter Analytics are some of the top used digital analytical tools.

Wrapping Up

Once upon a time the brands that dominate the current digital world in the business sector they had 1 follower or rather listener. Due to their undying efforts to engage their people, consistent sharing of content, strategizing the execution plans and promotions, they gained and now they are converting big time.

Don’t be too rigid. Allow your strategy to be flexible, adaptable and implementable.

Focus on building an influential brand no matter the numbers you have. Is your brand identifiable? How about the manner in which you engage with your audience? What is your tone, brand image and reputation you are growing it its environment?

Not all businesses are worth to build their digital brands.

Download this Brand Building Guide for Professional Services to guide you through digital branding.

Now you can go ahead and kick off in building your brand. Cheers!

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