Is AI a Bubble? The Right Conversations Kenya Needs
Last weekend, I attended a community meetup hosted by ATC Digital Academy under Janet Machuka and the Data Analytics Kenya under Bern Njathi as the president and Mutanu Malinda as the vice president, at Bao Box, Nairobi. Like many technology meetups, I expected conversations around innovation, demonstrations of new AI tools, and predictions. Those conversations […]
Masterclass: Communicating Your Brand Value With Clarity
I had a masterclass at the Nairobi Startup Summit 2026 on communicating your brand value with clarity to be understood. I loved every bit of it. I thought I will just do my keynote speech, my masterclass later then go home but l ended up staying late because questions kept coming. Did I mention that […]
Building a Digital Brand That Thrives, Even When You’re Resting
For a long time, building a digital brand meant showing up consistently. From posting, engaging, attending events, speaking, networking, creating content to keeping the algorithm happy. Over time, I have realised there is another level to building a digital brand. It is building a brand that continues to create value even when you are not […]
How To Get Your Next Social Media Job
In this digital era where companies and people are trying to create value out of the free social media platforms which have now become too noisy is a task. Standing from the crowd and being able to be noticed to qualify for your next social media job needs you to not only be consistent in […]
How to Package Your Brand Communications on Social Media
Why is brand Communication on social media important? Human beings are social and need communications to survive. Basic things like “kindly pass me the salt” go a long way to explain why we need communication. In Business the stakes are even higher. A1. Products and services will not sell themselves but only through messages being […]
Building Brand Authority On Social Media (#AfricaTweetChat)
In simple terms, Brand Identity is how a brand is known online by its current audience, the new audience that is searching on specific keywords and aspects corresponding to their needs. In most cases, the top searches become the authority. 1. What are some of the ways towards building brand authority online? 2. How can conversations boost […]
Entrepreneurial Guide to Build a Sustainable Digital Brand for Business
With the rise in technology usage in the world, brands and organizations ought to adapt to the changes in marketing and how business will be handled. A number of people are securing themselves with the digital gadgets that will enable them connect with their audience on the digital space. This does not leave businesses behind. […]
Importance of Positive Brand Image on Social Media
Brand image is the perception or impression your brand gives to its audience or potential customers. It is usually created over a period of time using all marketing efforts and platforms available such as social media, websites, television and other channels. Every entrepreneur aspires to build a positive brand image because they understand its importance […]
Ways to Create Value Addition in Agribusiness
While farmers put a lot of effort in their farming, they tend to get the least out of it when it comes to the market and it’s only through value addition that this trend can be reversed. Thus, why l wrote this article on ways to create value addition in agribusiness. Value addition is achieved […]
10 Ways to Use LinkedIn to Grow Your Business
In today’s competitive business landscape, social media has become an essential part of many companies’ marketing strategies. Among the various social media platforms available, LinkedIn stands out as a powerful tool for achieving a wide range of marketing goals. LinkedIn is the world’s largest professional networking platform, with over 900 million users in more than […]