How To Get Your Next Social Media Job

How to get your next social media job

In this digital era where companies and people are trying to create value out of the free social media platforms which have now become too noisy is a task. Standing from the crowd and being able to be noticed to qualify for your next social media job needs you to not only be consistent in […]

Ways to Create Value Addition in Agribusiness

Ways to Create Value Addition in Agribusiness

While farmers put a lot of effort in their farming, they tend to get the least out of it when it comes to the market and it’s only through value addition that this trend can be reversed. Thus, why l wrote this article on ways to create value addition in agribusiness. Value addition is achieved […]

Secrets for marketers to bring alive their personal brands

Secrets for marketers to bring alive their personal brands

A personal brand is everything in marketing for recognition, advertising and networking. Standing out gives you more mileage as an individual. Having a personal brand opens doors to real human connections with not only consumers but also your entirety of both online and offline audiences. There are quite a number of secrets for marketers to […]

Importance of Positive Brand Image on Social Media

Importance of Positive Brand Image on Social Media

Brand image is the perception or impression your brand gives to its audience or potential customers. It is usually created over a period of time using all marketing efforts and platforms available such as social media, websites, television and other channels. Every entrepreneur aspires to build a positive brand image because they understand its importance […]

Brand Storytelling in the Middle of Covid19

Brand Storytelling in a time of a global crisis (covid19)

For quite a long time brands have been utilizing storytelling in creating relationships with their customers and audience. This is achieved by creating narratives that are used to connect with the customers. Stories tend to immerse customers and the audience at large be glued or listen more about the brand. Brand stories also help in […]

Entrepreneurial Guide to Build a Sustainable Digital Brand for Business

With the rise in technology usage in the world, brands and organizations ought to adapt to the changes in marketing and how business will be handled. A number of people are securing themselves with the digital gadgets that will enable them connect with their audience on the digital space. This does not leave businesses behind. […]

21st Century Digital Positioning For Your Brand

Brand positioning on social media

Most of us are privileged to experience the era before digital came to birth and we can now comfortably say that digital has become a solution to most economical, governmental and social issues. In this article, l will discuss on how you are going to package yourself to stand out in the digital space. Digital […]

7 Pro Tips to Creating a Great Brand Voice

7 Pro Tips to Creating a Great Brand Voice

Most times we don’t know how to go about the brand voice on either our social media presence or on the offline sessions. First and foremost, what is a brand voice? Any brand is connected to individuals who have different personalities. Hence, a brand ought to execute a certain personality to its audience. Therefore, brand […]

Simple Effective Ways to Exist and Manage Brand Reputation Online

The most difficult thing brands face online is managing their brands. This is due to the fact that in most cases, followers of the brand will tend to believe all the negative comments and attacks on the brand to ruin its reputation. It is easy to get so wrapped up in what others are doing […]