Category: Branding

Simple Effective Ways to Exist and Manage Brand Reputation Online

The most difficult thing brands face online is managing their brands. This is due to the fact that in most cases, followers of the brand will tend to believe all the negative comments and attacks on the brand to ruin its reputation. It is easy to get so wrapped up in what others are doing […]

5 Key Digital Skills For Entrepreneurs

This is the digital era where you either embrace digital or go home. Digital skills enable online users find, evaluate, analyze, utilize, share and create content using information technologies in the presence of Internet. Digital technology connects people on a global scale in the presence of internet and enables them to share information and experiences […]

Tell Your Brand Story Like It’s Your First Date

When you table anything about your brand, what comes in your mind? Have you ever gone to a first date with that crush you don’t want to disappoint? You share some nervous laughter, some playful banter, telling of jokes and most importantly, trying not to deviate from the fact that you are sharing about you? That’s […]

Building Brand Authority On Social Media (#AfricaTweetChat)

In simple terms, Brand Identity is how a brand is known online by its already audience, the new audience that is searching on specific keywords and aspects corresponding to their needs. In most cases, the top searches become the authority. 1.      What are some of the ways towards building brand authority online? Create new and informative […]

Building a Simple Brand That Stands Out

Most social media users are in one way or the other putting a lot of efforts to bring out their identity, personality, work ethic, goals, aspirations, fears and values to grow a community them. This trims down to branding. In the long run, the actions must make one unique and stay in mind of their […]

7 Characteristics to focus on in personal branding

7 Characteristics to focus on in personal branding

Personal branding is the manner in which an individual, organization or a group of people can use their career, skills and talents, services as a way of building uniqueness and distinction from other people. What is your degree of excellence on what you do have as a talent and own as skills? Can people tell […]

7 reasons why your brand and business need LinkedIn

7 reasons why your brand and business need LinkedIn

LinkedIn is known for professionals. Even though, a number of people in most parts of the world have not realized the capability and impact that their presence on LinkedIn could have on their businesses and brands. I joined LinkedIn after a friend of mine allured me to this platform. I was just a student. LinkedIn […]