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10 ways to make content for marketing human friendly - Janet Machuka

For a number of reasons, businesses have failed to meet their set targets. Money has been used to do a number of digital advertisements but yet the harvest is still low. The problem might not be the product or service but the way you package the content. Remember you are posting for human consumption not the internet. Nevertheless, the internet is composed of people too.

That aside, let us find out how we can make our content marketing valid and worth of conversions by attaining the human satisfaction that will encourage high consumption.

1.Use of emotions: Emotions are the best emotional touch you can ever incorporate in your content to make is appealing. The more you give your product or service a human personality; you will win a number of people who come across it.

By building the emotion in the post created will touch the hearts of the interested buyers that will drive them to wanting to know about the product. Create the thirst by use of the emotional approach in your content to win them.

2.Incorporate humor: Crack a joke about the product or service. Humor complements whoever did the post, knows what he is really doing. Communication is important and content is the key to communication. By throwing in a little humor it will make people not to think that the company is made up of a bunch harsh and cooperate employees who don’t have a life worth to laugh about. Once in a blue moon, break the monotony and surprise your audience with a joke unexpectedly.

3.Choice of words and graphics: Our choice of words will depend on how people will engage with your content. Make a good use of uncommon words and graphics. The kind of graphics to accompany your posts or articles must relate well.

4.Engage with your audience: Engagements are conversations that spark feedback with your audience. By responding to the questions posed by your audience, you give your content a human aspect. Learn to listen to your audience and e keen in seeing what they want.

Furthermore, contests through the content crated can increase the engagement.

5.Seek inspirations and ideas that can have a human aspect: The best way to create content is by focusing on what is trending. How are most of the people creating their content at a particular period? How can your product content relate to the topic of discussion at hand? You can check Google trends and twitter hashtags to incline our content in accordance to what is in the thoughts of many.

By adding an inspirational thought, people can easily relate it with their lives in one way or the other.

6.Talk about you or the company: Most times when we are signing to Google platforms we are asked to verify if we are robots.  Remember you want to communicate to people and that means you need to assure them that you aren’t a robot. Who are you?

7.Plan your content production strategy:  You can spend part of your time to plan and create content. This can be striking pieces that you will have to edit perfectly in readiness for use when sharing it to your audience. You can plan the content in accordance to the daily duties or what most people like discussing on a certain day. For instance, on Thursdays most people do throwbacks.

8.Make use of different brands: Some individuals are experts in content development and face to face interactions can be used to sell products and services in different formats of content. Different people have different unique ways of creativity that will increase the audience.

9.Use communicating graphics: Both pictures and videos can be used to demonstrate how the product is used. Additionally, active graphics can be used to portray the company team during team building. By involving in other activities humanity is portrayed.

10.Learn to admit to mistakes: Man is to error. We make mistakes. Avoid placing the blame on any other person. Admit to have done a mistake in one way or the other if the feedback is not quenching or rather your product or service didn’t meet their expectations.

Product or services sell more when the human aspect has been brought out well. Remember, it is not all about the product but the customer’s satisfaction.

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