How to build engagement on social media platforms
When you engage people, you include them in what you are doing. Moreover, engagements with your audience can get build up fruitful conversations that can give you a chance to exchange ideas. First and foremost, engagement on social media will spark questions such as how can you make your audience respond, how can you make […]
How To Get Your Next Social Media Job
In this digital era where companies and people are trying to create value out of the free social media platforms which have now become too noisy is a task. Standing from the crowd and being able to be noticed to qualify for your next social media job needs you to not only be consistent in […]
How to Build Brand Authenticity on Social Media
Most social media users find it hard to describe authenticity and how to create an authentic brand on the platforms they are on. With the presence of so many applications and options to help us build a brand without a face or with a fake face, it can be hard for audiences to single out […]
Why Brands Need Perfect Social Media Customer Service
Social media has become the instant feedback platform for brands to converse, engage and chat with their customers. As Anne Kedi Siade puts it during the #AfricaTweetChat sessions on Twitter, “Nowadays, social media is often the first place of interaction between a brand and its customers. You never get a second chance to make a […]
7 Proven Social Media Marketing Tips For Small Businesses
Social media marketing is now a ‘must do.’ The pandemic has shifted most businesses to the digital space and now most brands are connecting, engaging and selling through social media platforms. Twitter, Instagram, Facebook, LinkedIn, YouTube just to mention a few have provided a fair ground for small businesses to market their products and services. […]
20 Ways of Gaining Genuine Twitter Followers
A number of people are struggling to gain followers in twitter without knowing there are tips that can guide them for effective gaining. For instance, these are some of the ways in which an individual can genuinely gain followers. By turning on your geographical location. You can easily attract followers from your area. In most cases you […]
Importance of Positive Brand Image on Social Media
Brand image is the perception or impression your brand gives to its audience or potential customers. It is usually created over a period of time using all marketing efforts and platforms available such as social media, websites, television and other channels. Every entrepreneur aspires to build a positive brand image because they understand its importance […]
Michael Page Africa: Your Gateway to African Job Opportunities
Digital marketing keeps disrupting business industries day by day. Most brands were not ready for the intense digital changes they had to adapt to in 2020. Michael Page Africa has been in the fore front to help brands hire digital marketing talent in Africa and beyond. They also offer career and employer advice for brands. […]
How Social Media Activity Impacts Brand SEO
Social media has power. But do the social media activities affect your brand SEO (Search Engine Optimization) in any way? The world population is at 8 billion as we speak today, and it keeps growing. The digital has also transformed how we communicate, engage, do business and network with people across the globe. This is […]
10 Ways to Use LinkedIn to Grow Your Business
In today’s competitive business landscape, social media has become an essential part of many companies’ marketing strategies. Among the various social media platforms available, LinkedIn stands out as a powerful tool for achieving a wide range of marketing goals. LinkedIn is the world’s largest professional networking platform, with over 900 million users in more than […]