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Janet Machuka, Author at Janet Machuka - Page 4 of 7

Choosing the Right Influencers for your Brand Advocacy

Influencer marketing is the trend that will evolve more and continue to be the best choice for social media brand advocacy. Over the years, social media users have grown on each platform. According to Digital 2020 Global digital overview published on the 30th January 2020, more than 4.5 billion people are using the internet at […]

Twitter Chat Benefits to Content Marketers

Twitter Chat Benefits to Content Marketers

Chats are meant to table issues following either the challenges people are facing or the happenings in the society. Businesses are also looking forward to following chats that involve different trends in the economy. Influencers, content marketers and other twitter users are advised to be involved in chats so that they can learn one or […]

Simple Effective Ways to Exist and Manage Brand Reputation Online

The most difficult thing brands face online is managing their brands. This is due to the fact that in most cases, followers of the brand will tend to believe all the negative comments and attacks on the brand to ruin its reputation. It is easy to get so wrapped up in what others are doing […]

Ideas to Develop Facebook Content Marketing Strategy

If you just realized a good campaign plan on content is important- congratulations! While it is tempting to celebrate that, there’s a lot to look into as you approach the real marketing campaign. You cannot just post it the way you want because at the end of the day you want conversions that will translate […]

5 Key Digital Skills For Entrepreneurs

This is the digital era where you either embrace digital or go home. Digital skills enable online users find, evaluate, analyze, utilize, share and create content using information technologies in the presence of Internet. Digital technology connects people on a global scale in the presence of internet and enables them to share information and experiences […]

How To Become an Online Brand Influencer and Earn Monetary Value From It

Copyright: Neoreach

Many lives of the young people have now changed due the presence of the internet and the digital platforms that keep us connected, informed, educated and entertained. While a good number of online users use the digital platforms for social reasons, they also act as a ready market for the business who are looking to […]

How to Thrive Consistently as a Digital Marketer

Differentiating yourself is not just about dressing better than the rest or getting an extra degree under your belt. On the digital world; it is more of how your skills, talent, and education makes you irreplaceable so that it can bring the best and the most real version of you; honing it until the whole […]

Key Fatal Content Marketing Mistakes on Digital Platforms and Smart Solutions

As more businesses invest on digital platforms, content has been greatly identified as KING. Without content, a content marketer would not be able to effectively communicate to his or her target audience. Content being the key message carrier can be in text, image, video or audio depending on the choice of business. Content marketing focuses […]

15 Key Important Facts How Great Content Can Boost Your Brand

Branding using great content

Branding yourself is as easy as you may think. But that works if only your content is relatable and of importance to your target audience. I remember joining Facebook as my first platform to interact with people I cannot meet face to face easily. I would post my poetry that in most cases was relevant […]

How to become an influential business blogger and its benefits

A number of bloggers find it difficult to differentiate themselves from the rest of the bloggers. Lately, there has emerged a set of bloggers that are focusing on providing content for businesses and using their platforms to blog for business. According to Corey Wainwright she defines business blogging as a marketing tactic that uses blogging […]